How to optimize for Google’s Video Carousels
Google SERPs have evolved beyond recognition over the past decade. Instead of a minimalistic list of clickable search results, we are now served highly visual, often interactive search results in various formats, including videos and images. Many of those search results and search sections provide additional opportunities for brand visibility, and one of these visual […]
UR Digital wins Best SEO Agency Australia 2021
How to create relevant content for your SEO strategy
Content is fundamental to any SEO strategy. Google understands relevancy through analyzing content semantics, so without content Google may have trouble classifying your content. But how to keep producing relevant content on a regular basis? Here are a few methods: Create Branches Topic Lists A personal favourite tactic of mine is the branch topic list. […]
Image Optimisation: How to compress and convert images to WebP using WebP Converter by Google on Windows
According to Google, WebP is a modern image format that provides superior lossless and lossy compression for images on the web. WebP lossless images are 26% smaller in size compared to PNGs & WebP lossy images are 25 – 34% smaller than comparable JPEG images at equivalent SSIM quality index. Before you can begin compressing […]
SEO Maintenance: How to re-optimize your old content?
To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go […]
Top 10 questions to ask your SEO provider?
Are you a business owner looking to engage the services of a SEO provider? How do you choose and compare different SEO providers? Irrespective of the way you found the SEO company be it referral or a friend of a friend, it is very important to ask your SEO providers the right set of questions, […]
SEO for search engines
Optimise for Google or your customers? Whether you are an existing business or a new business, you always have to choose between optimizing your site for search engines like Google or for your customers? A lot of companies focus only on search engines, which might get them better rankings but compromises on their customer experience. […]