Google’s Query Processing Algorithms: Hummingbird, BERT and Smith – UR Digital

Google has been working hard to better understand and interpret what their users are typing into the search box. Not all of those efforts have been publicized by Google but we know at least three official updates that changed how Google processes search queries and how they match those to web documents. When Google debuted […]

5 Tools to help you identify an organic search traffic drop

<div style=”transition: none 0s ease 0s; display: block;” data-rss-type=”text”> n <p> n <span style=”display: initial;”> n n Find out whether your website (or someone else’s) has been affected by a Google algorithm update or penalty using these five tools.n n </span> n </p> n <p> n <span style=”display: initial;”> n <br/> n </span> n </p> n <p> n <span style=”display: initial;”> n n Whether you are an […]

How to optimize for Google’s Video Carousels

<div style=”transition: none 0s ease 0s; display: block;” data-rss-type=”text”> n <p> n <span style=”display: initial;”> n n Google SERPs have evolved beyond recognition over the past decade.n n </span> n </p> n <p> n <span style=”display: initial;”> n <br/> n </span> n </p> n <p> n <span style=”display: initial;”> n n Instead of a minimalistic list of clickable search results, we are now served highly visual, often […]

How to create relevant content for your SEO strategy

<div style=”transition: opacity 1s ease-in-out 0s;” data-rss-type=”text”> n <h3> n <span style=”display: initial;”> n n Content is fundamental to any SEO strategy. n n </span> n </h3> n</div> n<div style=”transition: none 0s ease 0s; display: block;” data-rss-type=”text”> n <p> n <span style=”display: initial;”> n n Google understands relevancy through analyzing content semantics, so without content Google may have trouble classifying your content.n n </span> n </p> n […]