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Google’s Query Processing Algorithms: Hummingbird, BERT and Smith – UR Digital

Google has been working hard to better understand and interpret what their users are typing into the search box. Not all of those efforts have been publicized by Google but we know at least three official updates that changed how Google processes search queries and how they match those to web documents. When Google debuted […]

5 Tools to help you identify an organic search traffic drop

Find out whether your website (or someone else’s) has been affected by a Google algorithm update or penalty using these five tools. Whether you are an SEO, a business owner, or a blogger, there will be a time when you notice your organic traffic decline or even drop. Not all traffic declines mean that you […]

How to optimise for Google’s Video Carousels

Google SERPs have evolved beyond recognition over the past decade. Instead of a minimalistic list of clickable search results, we are now served highly visual, often interactive search results in various formats, including videos and images. Many of those search results and search sections provide additional opportunities for brand visibility, and one of these visual […]

How to create relevant content for your SEO strategy

Content is fundamental to any SEO strategy. Google understands relevancy through analyzing content semantics, so without content Google may have trouble classifying your content. But how to keep producing relevant content on a regular basis? Here are a few methods: Create Branches Topic Lists A personal favourite tactic of mine is the branch topic list. […]

SEO Maintenance: How to re-optimise your old content?

To keep your blog growing, you add more and more content doing your best to market everything you write. It’s a long and challenging process and it’s well worth going through. But while doing that, you may be missing a low-hanging fruit, something that may boost your blog traffic considerably over time, that is go […]