Content is fundamental to any SEO strategy.
Google understands relevancy through analyzing content semantics, so without content Google may have trouble classifying your content.
But how to keep producing relevant content on a regular basis? Here are a few methods:
Create Branches Topic Lists
A personal favourite tactic of mine is the branch topic list. What is this? It is a brainstorming tool that gets you dozens of potential content ideas that you can draw from. As we all know, it is often thinking of ideas that hold us back. So having these lists are a lifesaver, and will ensure you are never coming up with half-formed concepts just because nothing else is available.
Start with one headline. Then make a few branches from that headline and create other headlines that could cover other aspects or angles from the original. So, it may look something like this:
- How To Make Money Online:
- How Affiliate Marketing Takes Passive Income To A Whole New Level
- PPC: Is It Right For You?
- Self Publishing Can Actually Make You Money… Really
- Is Google AdSense Worth It?
You can do this with a handful of starter headlines and end up with a full list of alternating topics that will vary content. Just go from list to list so things don’t get too stale.
You may even find other headlines coming from the subheadings, branching out etc.
Update existing content that needs new information
QDF (Query Deserves Freshness) is no joke. Google would often stop ranking your article if there’s a fresher one to rank, even when that fresher article doesn’t have too many backlinks.
You need to keep your content fresh. And that involves updating your old content. That is key to SEO maintenance .
Let’s say you are writing about a marketing tactic that is popular in email engagement. But it has been three years and that information is no longer entirely relevant, even though the main topic (email marketing) is.
You could take that post and write an update that talks about how things have changed and what can be done now.
Expand your style of content
Looking at that list of ideas for re-packaging old content, did any of them stand out as forms of media you have never tried before? It may be time to start expanding what you create.
This will attract a new kind of audience, one that is drawn to the media in question. Usually write blog posts? Start making infographics or videos.
Use TextOptimizer.com to discover new angles to branch out to:
You will be able to recycle your content better this way, and it will keep you from being burnt out. That will inevitably have an impact on the speed that you create new content.
Even more until you have an entire tree of potential pieces waiting for you to write.
Get quotes from others to use
I consider this the laziest good idea you can use when it comes to making fast, effective content. Quotes are an amazing tool for getting information out to people from experts.
You can do full interviews if you can get them, but those require a lot of preparation and work. Platforms like MyBlogU are effective alternatives.
Consider live content
Live content is generated through audience participation events such as webinars, tweetchats, and live interviews.
From there you can get recorded videos, podcasts, transcripts, and many other content formats.
Create your routine for covering trends and hot news
Covering hot trends is one of the most efficient ways to build traffic, but it is also one of the most time-consuming.
- TweetDeck for monitoring hashtags and key accounts
- Cyfe for aggregating trends and RSS feeds
- Email subscriptions for ongoing inspiration
Embrace productive visual marketing
Most of the time spent crafting content is actually research, editing, and beautifying—not writing.
- Canva for fast visual creation
- Snagit for screenshots and annotations
Embrace productive editing apps
- ProWritingAid for deep editing and readability
- GetPrompts or Daily Page for daily writing inspiration
Create archives of your content and visuals—don’t throw anything away.